The article investigates the creation of an ecological brand for the village of Sloboda, which is located in Kolomyia district, Ivano-Frankivsk region. The creation of a complete and unique image of the “New Sloboda Village” will take place in four successive stages: formation of a recreation area, design of the glamping town “Glam Camping”, the Polish-Ukrainian open-air museum complex of the oil industry “Galician Cradle of the Oil Industry” and the restoration of the sanatorium tourism based on reserves of the high-quality mineral water and ozokerite. The most important stage is the design of the glamping “Glam Camping” in a remote part of the village with an area of 1.28 hectares. Glamping fits perfectly into the concept of ecological tourism, as it is a modified form of camping but with the conditions of a 5-star hotel. The promotion means are social networks, namely Instagram, Facebook, Viber, Telegram. For this purpose, special advertising layouts have been created, which will be distributed through social networks and in travel agencies, at the local level and later on the foreign tourist market. The cost of glamping camping is UAH 1,820,250. In case the occupancy is 75%, it will pay off in 2 years, 9 months, and 2 days, and if the occupancy is 50%, then in 4 years, 1 month, and 28 days. The investment project of the glamping camping is economically profitable, the payback period is significantly shorter than the service life of the active part of the main production assets, and also shorter than the actually achieved payback period of capital investments in this industry. Therefore, investing funds in the village of Sloboda and in particular in “Glam Camping” is beneficial and quickly profitable
Received 09.12.2022
Revised 13.03.2023
Accepted 07.06.2023
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